Cards put Cardiff spin on classic titles
A new set of greeting cards which put a Cardiff pun on classic Penguin book titles have gone on sale online today
A new set of greeting cards which pun Cardiff place names and classic book titles have gone on sale online.
The set of 'Welshified' cards are the brainchild of much-loved Cardiff brand I Loves the 'Diff – whose T-shirts, bags and logo can be spotted across the city everywhere.
Christian Amodeo – the man behind I Loves the 'Diff – realised a Welsh wordplay on film titles captured something of the local tongue-in-cheek humour, and now has launched a range of Cardiff-themed classic book titles to expand this idea.
Christian, who started I Loves the 'Diff as the Welsh adaptation of the iconic 'I love NY' T-shirts said: "The cards are just a bit of fun, inspired by our sister website Taffywood.com which basically Welshifies classic film titles for fun - there are hundreds of them on the site now.
"I enjoy wordplay, puns and the sense of general nonsensical silliness which I think is naturally a part of Welsh humour and the way English is misused to comic effect by the Welsh. Taffywood is a silly game my brother and I began playing on a merry night out in Cardiff a few years ago when we saw a guy who looked like Tom Cruise in Soda Bar. One of us suggested he was in town filming Risca Business, or Days of Rhondda, or Twp Gun, and over time it spread among our mates. The best ones, like Llandudno What You Did Last Summer, make you laugh the first time you hear it. I still chuckle now.
"When I put it online, it captured the imagination of quite of few people who also began suggesting their own ridiculous 'Welshified' film titles - and they still do. It's quite addictive when you get into it - one chap who sent us lots of great titles emailed to say his marriage was in danger because of his obsession with coming up with new films. I'm sure he was joking, but I know how he felt.
"The greeting cards are just one way to use these funny titles. For a while now we've wanted a way to 'get them out there', to share their sense of silliness and Welshness in an iconic way, hence the homage to classic book design. We took a few of our favourites to begin with. If these sell, then perhaps we could try mock film posters. (We actually have many adulterated versions of real film posters on Taffywood.com.) We'd also consider doing prints for hanging too if people wanted them."
The cards (blank inside) will be sold in packs of four or eight – or £1.75 each and titles available now include The Grapes of Roath, Some Like It Splott, The Llandaff Time Forgot, Dial 'M' For Merthyr, Cwtch-22, Canton A Hot Tin Roof, Apocalypse Now In A Minute, Treforest Gump. You can see them all online here.
Christian also recently launched his Cardiff Underground map – to waves of appreciation from Cardiffians – and has now started making the map into posters to sell along with his I Loves the 'Diff branded hoodies, stickers, badges and bags. I Loves the 'Diff will also host its first club night this Friday at the Undertone Basement (under 10 Feet Tall).