Cardiff Underground
Our Cardiff Underground fantasy map became a bit of an internet hit (see Guardian story here) and captured the city's imagination. Published in the Echo, you can now buy it here. Please mind the 'Diff!
Four new Taffywood mugs in orange

We now have ten fabwlass Taffywood mugs, including The Llandaff Time Forgot and From By 'Ere To Eternity SEE THEM, BUY THEM

Taffywood cards
Spread cheer and silliness with our range of 16 hilarious note cards, as seen...pretty much everywhere! SEE BATCH TWO | SEE ORIGINALS


Griff Rhys Jones has one!
Welcome to I Loves The 'Diff. Our original t-shirts, hoodies, stickers, mugs and badges show the world how you feel about the Welsh capital. And what's not to love, right?
We reckon our logo is an instant classic (and the South Wales Echo knows it). A novel twist on a classic design, we're confident that the cheeky 's' after the heart is unique. READ MORE
Our award-winning products are for absolutely anyone with a soft spot for Wales and/or Cardiff. They're currently stocked by 16 shops in South Wales and are despatched worldwide. We're told that our logo'd apparel, which is printed in - and with love for - the 'Diff, is even worn by a Milan fashion model (her mum bought it for her), and Griff Rhys Joness.
In the 'Diff itself, Cardiff City fans (and players), uni students and local fashionistas alike all love our brand. As does local poet and author Peter Finch. So, order your excellently-priced 'Diff t-shirt or hoodie online today so you too can flaunt your loves for the 'Diff in this fun and original way. To feel before you buy, see which shops stock our products.

I Loves The 'Diff wins award
We won a Cardiff Design Festival Best of Welsh Design Award!
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