Welcome to the award-winning cult Cardiff brand, I Loves The 'Diff, which lets you show the world how you feel about the Welsh capital. And what's not to love, right?
We're really sorry for any inconvenience caused by our temporary closure, but we have to go into the Heath for an operation (well, two) and then get bored while we recover from them. We know it's bad timing what with Christmas looming. We'll try to reopen before Christmas if we can. In the meantime, our stockists carry a lot of our stuff (aside from apparel).
Creators of the famous Cardiff Underground map, the much-imitated Cardiff Heart, the Radio One-played Cardiff Bus Song, and highly popular Taffywood gifts, our products are enjoyed by weather high priestess Sian Loyd, ITV's Matt Johnson, GBBO's Beca Lyne-Pirkis, Fresh Meat actress Kimberley Nixon, Griff Rhys Jones, rugby legend Adam Jones among thousands of others. There's plenty here to make you laugh – and hopefully make you proud.