|Welcome to the online home of I Loves The 'Diff, the award-winning, cult Cardiff brand that lets you show the world how you feel about the Welsh capital. And what's not to love, right? This site is also home to our highly popular Taffywood gifts, celebrating Wales and Welsh humour with classics such as Apocalypse Now In A Minute and From By 'Ere To Eternity. We're always doing new things so remember to pop back occasionally. Diolch very big, like.