Love life? Loves the 'Diff!

I Loves The 'Diff t-shirts, hoodies, tote bags and stickers show the world how you feel about the Welsh capital. And what's not to love, right?

Launched in 2009, we reckon this original logo is an instant classic (and the South Wales Echo knows it). We're fairly sure that it's the hottest t-shirt in the CF postal district.

Hundreds of I Loves The 'Diff products have been despatched worldwide - we're told that one is even worn by a Milan fashion model (her mum bought it for her). In the 'Diff itself, Cardiff City fans (and a City striker), uni students and local fashionistas alike all love our brand.

So, order your excellently-priced 'Diff t-shirt or hoodie today and you'll be one of the first to flaunt your loves for the 'Diff in this fun and original way. If you want to feel before you buy, Milkwood Gallery on Lochaber Street, Roath is the only official I Loves The 'Diff retailer.

I bet that you look good....
Think you look hot in your I Loves The 'Diff t-shirt? Or taken it somewhere exotic (like Barry)? Then please email us your photo for our gallery. We want to show happy folks from all corners of Cardiff - from Rhymney to Radyr, Riverside to Roath, Cathays to Cyncoed, Grangetown to Gabalfa - having a good time in our t-shirts. We can't guarantee fame, but you never knows, like. No wet t-shirt pics please, mum.

Let us know your thoughts/questions
If you have any questions, or if you just want to congratulate us on our nifty logo, feel free to drop us a line at the email address below. Media and retail enquiries are welcome. In fact, they're expected.

Welsh red or City blue? Decisions, decisions...

Our beautiful t-shirts are printed with love in and for the 'Diff. They come with a choice of either a red or blue heart, intended to represent the Welsh dragon and CCFC respectively. Can't make up your mind which you prefer? No worries: at just £12 each (including p&p within the UK) you can get one of each!

J'adores le 'Diff. Mais c'est pour moi...?
These t-shirts speak the international language of love! They're for absolutely anyone with a soft spot for Cardiff. A novel twist on a classic design, we're confident that the cheeky 's' after the ♥ is unique (you saw it here first, folks!). READ MORE

We took our time choosing a good quality t-shirt. The Gildan Softstyle t-shirt comes in various sizes including a more fitted women's fit in sizes 10, 12 and 14. It's machine washable and made of a comfortable mid-weight 100% pre-shrunk cotton. The logo is screenprinted so it looks top-notch.

"I absolutely love the tee! Can't wait to get a hoodie! I'm a Cardiff girl living in Somerset, and I just love winding up the locals with this t-shirt!" CARLY