Orrigh'! Thank you for visiting. Award-winning cult Cardiff brand, I Loves The 'Diff, lets you show the world how you feel about the Welsh capital and celebrates Wales and the Welsh sense of humour. Creators of Taffywood gifts, the popular Cardiff Heart, the Radio One-played Cardiff Bus Song (and our derailed and much-imitated Cardiff Underground map), our products are enjoyed by the likes of ITV's Matt Johnson, Beca Lyne-Pirkis, Griff Rhys Jones, and rugby legend Adam Jones among thousands of others. There's plenty here to make you laff – and hopefully make you proud.